Monday, 11 June 2012

Good Taste or Bad Taste? Ethical or Unethical?


I found this lecture to be a great start to the second half of semester as ethics is a topic which really interests and intrigues me and prior to this lecture I had never understood how intricately ethics is woven into the field of journalism. I enjoyed the activity in which we were asked to look at several pictures and video clips and rate them on a grid marked, Good taste, bad taste, ethical or unethical. I must admit prior to this lecture I think I often confused tacky advertisements or advertisements created in bad taste to be unethical and that it would be a contradiction to say that an advertisement was created in bad taste though it is very ethical. However subsequent to this lecture I became aware that the terms are in not in contradiction to one another and that there are many advertisements which are in fact very ethical but were just poorly created. This lecture also opened my eyes to the extent in which advertising stereotypes groups of people. Women in particular are so often objectified in advertising and because it is so often done advertisers appear to be able to get away with it fairly unscathed.  

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